Many public sector entities are uncertain about they are paying for their print and copy services. They assume that they are paying the lowest possible cost when in fact there could be hidden costs and charges that they may not know about.
The concept of uncertainty and exposure to the fact that they could be potentially be getting charged secretly was a focus for us visually. Similar to the Sourcing Alliance campaign, we wanted to develop compelling graphics to grab the attention of potential members quickly.
A brochure showing Lewan's value proposition was built as part of the overall drip campaign, later to be followed up with an email.
