"Pick Your Battles" was the driving line behind the campaign. As a group purchasing organization, Sourcing Alliance helps customers with their procurement process, allowing them to save time and money. When it comes to saving both of those, one must always Pick Their Battles.
The postcard was just one piece of the overall drip campaign, where as time passed, other pieces would be sent out, or "dripped" upon them. The next print piece was a brochure, carrying the graphic and communicative language from the previous piece.
The final built pieces were email header graphics, using the same assets from previous drips to be sent out to potential leads in hopes that they would talk with Sourcing Alliance's call center.
