CLE / RNC

A campaign done with TWIST Creative, Inc., involving a non-partisan system of visual elements and messaging that could be applied by media in support of editorial and by local businesses and individuals as a part of their social media personas. Art Direction - Joel Miller, Christopher Oldham Design Team - Anna Meyer, Phillip Papantoniou, Pedro Huertas

This campaign was intended to represent a local voice, ensuring that Cleveland was viewed not as the same ole’ GOP stuffiness, but as a community of artists, entrepreneurs and risk takers who have a unique voice.

TWIST partnered with out-of-home advertiser, Lamar Advertising Company, which featured the campaign on 30 of its billboards throughout the city, and with Fresh Brewed Tees to create Limited Edition RNC Tees that were being sold at its airport location and online store.